Author Index

A

  • Aali, Samad Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Abbasi, Abbas Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
  • Abbasi, Abbas Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
  • Abdolvand, Mohammad Ali Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Aghai, Mohammad The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Akbari, Mohsen The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
  • Alborzi, Mahmood Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Alipour, Sima The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
  • Ansari, Rahele Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
  • Arab Armian, Alireza The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Asgharinajib, Maryam The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
  • Azar, Adel The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
  • Azizzadeh, Ali Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]

B

  • Babadi Akashe, Maryam Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
  • Babaei Meybodi, Hamid Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
  • Bafandeh Zendeh, Alireza Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Bastam, Hadi Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Bayat, Samaneh Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
  • Brakhas, Hossein Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]

D

  • Davari, Ali Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
  • Dehdashti Shahrokh, Zohreh Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2023, Pages 1-28]
  • Dehghanan, Hamed Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Dehghani, Masoud Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
  • Dehghani Soltani, Mahdi The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
  • Dehghani Soltani, Mahdi The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2023, Pages 29-56]
  • Derakhshan, Abdolnaser Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]

E

  • Ebrahimi, Abolghasem Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Ebrahimi, Abolghasem Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
  • Ebrahimpour Azbari, Mostafa The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
  • Eghtesadifard, Mahmood Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Esfidani, Mohammadrahim The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]

F

  • Fakharyan, Meysam Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Fallah, Mohammad Reza Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Fanaee, Mohammad Reza The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
  • Fani, Majid Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2023, Pages 57-83]
  • Faryabi, Mohammad Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2023, Pages 155-184]
  • Feiz, Davood The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]

G

  • Ganjoo, Mazyar Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Ghadiri, Zahra The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
  • Ghamkhari, Seyedeh Maasoumeh Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2023, Pages 57-83]
  • Ghiyasi, Negin Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]

H

  • Haghighi Kafash, Mehdi Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Hajipour, Bahman Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Hamdi, Karim The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Hamidi Binabaj, Mojgan Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Hamidizadeh, Mohammad Reza Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Hamidizadeh, Mohammad Reza Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Hamidizadeh, Mohammad Reza The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
  • Hatamei Nejad, Mohammad Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
  • Hataminezhad, Mohammad The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
  • Heidarzadeh Hanzaee, Kambiz Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Hosseinzadeh, Ali Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]

I

  • Iranzadeh, Soleyman Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]

J

  • Jabarzadeh, Yunes Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2023, Pages 155-184]
  • Jafari, Seyed Mohammadbagher Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Jami Pour, Mona Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Jandaghi, Gholamreza The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]

K

  • Karimi Alavijeh, Mohammad Reza Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Karimi Alavijeh, Mohammad Reza The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
  • Kavosh, Kamyar Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Keymasi, Masoud A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
  • Khalil, Maryam The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Khalili Shavereini, Sohrab Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Khalilnejad, Shahram Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • KhasheiVarnamkhasti, Vahid Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Khonsiavash, Mohsen Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Khorshidi, Gholamhossain Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Khosrozadeh, Shirin Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]

M

  • Maddah, Morteza Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2023, Pages 185-229]
  • Malek Akhlagh, Esmaeil Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
  • Maleki Minbashrazgah, Morteza The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
  • Manshdavi, Elahe Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
  • Mansouri Moayyed, Fereshteh The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Maroofi, Fakhraddin The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Mehdizadeh, Hossein Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
  • Mesbahi, Maryam The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2023, Pages 29-56]
  • Moeini, Hossein Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Mohammadi, Asma Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
  • Mohammadi Ardakani, Shabnam Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
  • Mohammad Shafiee, Majid Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2023, Pages 185-229]
  • Mokhtarzadeh, Nima A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
  • Mollaahmadi, Fahimeh A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
  • Moradi, Alireza The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Mousavi, Seyedh Nasim Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]

N

  • Najmeddin Mousavi, Seyed Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
  • Namamian, Farshid The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Nayebzadeh, Shahnaz Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
  • Nazem Bokaee, Mohsen The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]

O

  • Omidvar, Malihe Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]

P

  • Panahi, Karim Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
  • Pirfekr, Soheil Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
  • Pokari, Abolfazl The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Pooya, Alireza Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Poursalimi, Mojtaba Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]

R

  • Rahchamani, Ahmad Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
  • Rahimian, Mehrdad The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Rahmanseresht, Hossein Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Ranaei Kordshouli, Habibollah Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
  • Ranjbarian, Amir Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Rasekh, Milad Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Rezaei Dolatabadi, Hossein Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2023, Pages 185-229]
  • Ronaghi, Mohammad Hossein Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]

S

  • Saburi Sis, Atefeh Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2023, Pages 155-184]
  • Sajadi, Seyed Mojtaba Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2023, Pages 291-316]
  • Sajedifar, Ali Asghar Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2023, Pages 1-28]
  • Sanoubar, Naser Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Seif Panahi Shabani, Jabbar Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
  • Shahabi Nejad, Mina Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Shahhoseini, Mohammad Ali A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
  • Shariat Nejad, Ali Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
  • Sheibani, Sara The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2023, Pages 29-56]
  • Shiri, Nematollah Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
  • Shuko Hussaini, Ruqia The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
  • Soltani, Morteza The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Soltani-Nejad, Nima The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]

T

  • Tabatabaeenasab, Seyed Mohammad Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
  • Taghizadeh, Hoshangh Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
  • Taheri, Mohammad Reza Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Torabi, Mohammad Amin Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2023, Pages 57-83]

V

  • Vakili, Mohammad Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Vakili, Yousef Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
  • Vazifehdoost, Hussein The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Veshkaei Nejad, Seyedeh Sadaf Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]

Y

  • Yaghoubi, NoorMohammad Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
  • Yazdanpanah, Ahmad Ali Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Yazdanparast,, Seyyed Morteza Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Youssef, Hala Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]

Z

  • Zare, Shabnam Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
  • Zare Dehabadi, Mohammad Reza Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2023, Pages 291-316]
  • Zargar, Seyed Mohammad Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Zia, Mohammad Javad Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
  • Ziyae, Babak Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2023, Pages 291-316]