A
-
Aali, Samad
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Abbasi, Abbas
Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
-
Abbasi, Abbas
Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
-
Abdolvand, Mohammad Ali
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Aghai, Mohammad
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Akbari, Mohsen
The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
-
Alborzi, Mahmood
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Alipour, Sima
The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
-
Ansari, Rahele
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
-
Arab Armian, Alireza
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Asgharinajib, Maryam
The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
-
Azar, Adel
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Azizzadeh, Ali
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
B
-
Babadi Akashe, Maryam
Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
-
Babaei Meybodi, Hamid
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
-
Bafandeh Zendeh, Alireza
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Bastam, Hadi
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
-
Bayat, Samaneh
Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
-
Brakhas, Hossein
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
D
-
Davari, Ali
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
-
Dehdashti Shahrokh, Zohreh
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2023, Pages 1-28]
-
Dehghanan, Hamed
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Dehghani, Masoud
Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
-
Dehghani Soltani, Mahdi
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Dehghani Soltani, Mahdi
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2023, Pages 29-56]
-
Derakhshan, Abdolnaser
Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
E
-
Ebrahimi, Abolghasem
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
-
Ebrahimi, Abolghasem
Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
-
Ebrahimpour Azbari, Mostafa
The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
-
Eghtesadifard, Mahmood
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
-
Esfidani, Mohammadrahim
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
F
-
Fakharyan, Meysam
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
-
Fallah, Mohammad Reza
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Fanaee, Mohammad Reza
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Fani, Majid
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2023, Pages 57-83]
-
Faryabi, Mohammad
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2023, Pages 155-184]
-
Feiz, Davood
The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
G
-
Ganjoo, Mazyar
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Ghadiri, Zahra
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
-
Ghamkhari, Seyedeh Maasoumeh
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2023, Pages 57-83]
-
Ghiyasi, Negin
Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
H
-
Haghighi Kafash, Mehdi
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
Hajipour, Bahman
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Hamdi, Karim
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Hamidi Binabaj, Mojgan
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
Hamidizadeh, Mohammad Reza
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Hamidizadeh, Mohammad Reza
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Hamidizadeh, Mohammad Reza
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Hatamei Nejad, Mohammad
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Hataminezhad, Mohammad
The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
-
Heidarzadeh Hanzaee, Kambiz
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Hosseinzadeh, Ali
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
I
-
Iranzadeh, Soleyman
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
J
-
Jabarzadeh, Yunes
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2023, Pages 155-184]
-
Jafari, Seyed Mohammadbagher
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Jami Pour, Mona
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Jandaghi, Gholamreza
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
K
-
Karimi Alavijeh, Mohammad Reza
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
Karimi Alavijeh, Mohammad Reza
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
-
Kavosh, Kamyar
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Keymasi, Masoud
A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
-
Khalil, Maryam
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Khalili Shavereini, Sohrab
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Khalilnejad, Shahram
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
KhasheiVarnamkhasti, Vahid
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Khonsiavash, Mohsen
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Khorshidi, Gholamhossain
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Khosrozadeh, Shirin
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
M
-
Maddah, Morteza
Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2023, Pages 185-229]
-
Malek Akhlagh, Esmaeil
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Maleki Minbashrazgah, Morteza
The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
-
Manshdavi, Elahe
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
-
Mansouri Moayyed, Fereshteh
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Maroofi, Fakhraddin
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Mehdizadeh, Hossein
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
-
Mesbahi, Maryam
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2023, Pages 29-56]
-
Moeini, Hossein
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Mohammadi, Asma
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
-
Mohammadi Ardakani, Shabnam
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
-
Mohammad Shafiee, Majid
Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2023, Pages 185-229]
-
Mokhtarzadeh, Nima
A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
-
Mollaahmadi, Fahimeh
A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
-
Moradi, Alireza
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Mousavi, Seyedh Nasim
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
N
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Najmeddin Mousavi, Seyed
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
-
Namamian, Farshid
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Nayebzadeh, Shahnaz
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
-
Nazem Bokaee, Mohsen
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
O
-
Omidvar, Malihe
Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
P
-
Panahi, Karim
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Pirfekr, Soheil
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
-
Pokari, Abolfazl
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Pooya, Alireza
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
-
Poursalimi, Mojtaba
Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
R
-
Rahchamani, Ahmad
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
-
Rahimian, Mehrdad
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Rahmanseresht, Hossein
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Ranaei Kordshouli, Habibollah
Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
-
Ranjbarian, Amir
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Rasekh, Milad
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
-
Rezaei Dolatabadi, Hossein
Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2023, Pages 185-229]
-
Ronaghi, Mohammad Hossein
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
S
-
Saburi Sis, Atefeh
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2023, Pages 155-184]
-
Sajadi, Seyed Mojtaba
Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2023, Pages 291-316]
-
Sajedifar, Ali Asghar
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2023, Pages 1-28]
-
Sanoubar, Naser
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Seif Panahi Shabani, Jabbar
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
-
Shahabi Nejad, Mina
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Shahhoseini, Mohammad Ali
A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
-
Shariat Nejad, Ali
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
-
Sheibani, Sara
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2023, Pages 29-56]
-
Shiri, Nematollah
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
-
Shuko Hussaini, Ruqia
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Soltani, Morteza
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Soltani-Nejad, Nima
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
T
-
Tabatabaeenasab, Seyed Mohammad
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
-
Taghizadeh, Hoshangh
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Taheri, Mohammad Reza
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Torabi, Mohammad Amin
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2023, Pages 57-83]
V
-
Vakili, Mohammad
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Vakili, Yousef
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
-
Vazifehdoost, Hussein
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Veshkaei Nejad, Seyedeh Sadaf
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
Y
-
Yaghoubi, NoorMohammad
Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
-
Yazdanpanah, Ahmad Ali
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Yazdanparast,, Seyyed Morteza
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Youssef, Hala
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
Z
-
Zare, Shabnam
Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
-
Zare Dehabadi, Mohammad Reza
Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2023, Pages 291-316]
-
Zargar, Seyed Mohammad
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Zia, Mohammad Javad
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
-
Ziyae, Babak
Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2023, Pages 291-316]
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